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In-app purchase for free apps!

App Store Resource Center – Apple Developer Connection

We all hoped and assumed this would happen right?

In App Purchase is being rapidly adopted by developers in their paid apps. Now you can use In App Purchase in your free apps to sell content, subscriptions, and digital services.

You can also simplify your development by creating a single version of your app that uses In App Purchase to unlock additional functionality, eliminating the need to create Lite versions of your app. Using In App Purchase in your app can also help combat some of the problems of software piracy by allowing you to verify In App Purchases.

Visit the App Store Resource Center for more details about how you can add In App Purchases to your free apps.

At one point I sat down and thought about the in-app purchase setup and realized a really good reason for Apple to make free apps “always free.”… but I can’t remember that reason now. 🙂

Either way, I think the benefits of in-app purchases in “free” apps out weighs that reason and it seems Apple agrees.